MAC Cosmetics is a world renowned cosmetic company.TheĬompany’s unique and well known brand image has createdĪ strong celebrity following. Mac cosmetics uses exclusive retail outlet.M.A.C Cosmetics follows this strategyĪnd stands out as the world's largest make up Personal selling is one of the oldest forms of.9.MAC A Fabulous Fantasy Lip Kit-$40.00.Markets to women of all ages and ethnicities.Although M.A.CĬosmetics trade in the niche market where Models during photo-shoot and fashion shows. Make up artists to with-stand rigorous wear of make-up for

In the early development of theĬompany M.A.C make-up was made purposely for professional M.A.C Cosmetics markets its goods and services to both Providing direct services to men, women and children affected 100% of selling price goes back toĤ.The MAC AIDS Fund: supports community organizations Stores) with the return of six empty MAC containersģ.MAC Kids Helping Kids: started in 1994 where kidsĪffected or infected by HIV/AIDS create images that are Cosmetics is a great example of a company that practicesĬorporate social responsibility.MAC has five social initiativeġ.MAC Cruelty-Free Beauty: MAC formerly guaranteed that noĪnimal testing was performed by themselves or their suppliers.Ģ.Back 2 MAC Recycling: offers free lipgloss, eyeshadow, or lipstickĪt any MAC location (lipsticks only at MAC counters in department To withstand bright lighting during photo shoots

Makeup and stage makeup to create the visual effects needed Longīefore their company history, MAC cosmetics foundersĭirected their product line towards professionals in the beautyĪnd fashion industry who had to rely on heavy cosmetics, cake Gap between makeup artistry and fashion photography. MAC cosmetics was founded with a creative vision to fill the Organization it commits itself to high standards and creativeĭevelopment with an enterprise concept that all pains have gains. & challenging work environment for all employees.As an “All Races, All Sexes, All Ages” conceived to embrace allĬonsumers.To be the worlds leading make-up authority amongīoth professional make-up artists and consumers.To meetĬustomers need for superior quality services and to provide secure

The company's products were initially specifically designedįor professional make-up artists but are now sold to.Was founded in Toronto ,Ontario,Canada by Frank ToskanĪnd Frank Angelo in 1984 with the assistance of chemist VicĬasale.The first U.S MAC store opened in 1991, in New York. MAC Cosmetics, which stands for Makeup Artist Cosmetics,.

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